easyJet and UNICEF partner to save children's lives
easyJet, the UK’s largest airline and operator of Europe’s No. 1 air transport network, has joined forces with UNICEF, the world’s leading children’s organization, to launch a new partnership that will enable sun seekers, holidaymakers and business travellers alike to help save children’s lives every time they fly with easyJet this summer.
‘Taking off’ on Monday 2 July 2012 across easyJet’s pan-European network of 600 routes across 30 countries, the partnership, called ‘Change for Good’ will encourage and enable easyJet’s passengers travelling over the summer to support UNICEF’s life-saving work. Passengers can make a difference for children simply by putting their spare change or notes into ‘Change for Good’ pouches on leaving the airline’s 1,200+ flights each day.
The money donated will fund UNICEF’s work to help save children’s lives around the world. Every day four thousand children die from deadly, but easily preventable, diseases such as measles, polio or malaria.
Just one pound could help provide vaccines needed to protect a child from six deadly diseases.
Four pounds of spare change dropped into a ‘Change for Good’ pouch could help to buy a specially treated mosquito net, protecting a child and their family from malaria for up to five years.
Carolyn McCall, Chief Executive of easyJet said, "We are really proud to be supporting UNICEF - one of the most well-known and well respected children’s organizations in the world. We are sure that millions of our passengers will really get behind this worthy initiative which is set to raise a huge amount of money to help UNICEF in its mission to save the lives of many thousands of children across the globe."
"Everyone at easyJet, from myself to our cabin crew, pilots and engineers are firmly backing the partnership and we would like to thank our passengers in advance for their support – just one pound can help provide vaccines needed to protect a child from six deadly diseases."
Lord Paddy Ashdown, UNICEF UK President commented, "This is a hugely exciting partnership that will help save the lives of many thousands of children around the world."
"Every day, four thousand children die from easily preventable diseases like measles or polio, and many thousands of families are affected by malaria simply because they don’t have a mosquito net. It shouldn’t be like this."
"With the support and generosity of easyJet passengers this summer and beyond, ‘Change for Good’ will help UNICEF to reach thousands of children with simple, life-saving interventions. This new partnership really is a perfect match for children."
‘Change for Good’ will run on all easyJet flights during the peak summer and winter seasons. The initiative is part of UNICEF’s global ‘Change for Good’ programme, which has raised 53 million pounds for the world’s most vulnerable children in partnership with leading airlines across the globe.